Media, Design, and Graphics

1. Graphic Design Using Adobe Suite
   Training Content:

• Developing employees’ skills in using Adobe programs (Photoshop, Illustrator, InDesign) to produce professional designs.

Topics:

• Introduction to core Adobe programs and their roles.
• Design tools and image editing.
• Principles of color, typography, and visual layout.
• Designing print materials (posters, brochures).
• Practical applications on government projects.

Objectives:

• Enable participants to produce professional designs using Adobe.
• Enhance their efficiency in using design tools for media campaigns.
• Foster creativity while adhering to corporate identity.
• Support UAE institutions in producing advanced visual materials.

Outcomes:

• Design files ready for print and digital use.
• Advanced practical skills in Adobe programs.
• A library of designs applicable to government campaigns.
• Enhanced productivity and visual innovation.

2. Visual Identity and Brand Design
   Training Content:

• Learning how to build a comprehensive visual identity that reflects the institution’s values and objectives.

Topics:

• Concept and importance of visual identity.
• Identity elements: logo, colors, typography.
• Designing identity manuals and guides.
• Applying visual identity in media campaigns.
• Case studies of UAE institutions’ identities.

Objectives:

• Strengthen participants’ ability to design a cohesive visual identity.
• Enable them to apply the identity across all media products.
• Enhance institutional excellence through a strong identity.
• Support UAE’s global image through high-quality design.

Outcomes:

• Complete visual identity for the institution.
• Manuals for applying identity across various media.
• Ability to maintain consistency in corporate design.
• Practical projects for institutional identities.

3. Interactive Infographic Design
   Training Content:

• How to transform complex data into simple and engaging visual messages.

Topics:

• The concept and types of infographics.
• Steps for designing infographics.
• Infographic tools and software: Canva, Piktochart, Adobe.
• Standards for simplifying complex data.
• Examples from government projects.

Objectives:

• Enable participants to present information in clear visual formats.
• Enhance their ability to use infographics in campaigns.
• Develop skills in simplifying content for the target audience.
• Support government communication strategies through interactive designs.

Outcomes:

• Infographic designs ready for publication.
• Skills in using digital tools.
• Simplified and easily understandable visual content.
• Increased public engagement with government information.

4. Video Editing and Production Using Adobe Premiere & After Effects
   Training Content:

• A practical program for producing professional videos through editing and visual effects.

Topics:

• Introduction to essential video editing software.
• Basics of video and audio editing.
• Adding visual effects and transitions.
• Integrating text and logos.
• Producing a complete short video.

Objectives:

• Enhance participants’ video production skills.
• Enable them to create professional clips for media campaigns.
• Strengthen the ability to use video in institutional communication.
• Support advancement to higher levels of media production.

Outcomes:

• Short promotional video clips.
• Practical skills in editing and visual effects.
• Ready-to-publish visual content.
• Improved visibility of UAE institutions through video.

Professional Photography
Training Content:

• Developing photography skills to support media and institutional marketing.

Topics:

• Photography fundamentals (lighting, composition, angles).
• Using professional cameras and manual settings.
• Indoor and outdoor photography.
• Photo editing using software.
• Practical applications in institutional photo sessions.

Objectives:

• Enable participants to capture professional-quality photos.
• Enhance the visual content of institutions.
• Strengthen technical skills in photo editing.
• Support government campaigns with high-quality images.

Outcomes:

• A professional photo library for institutional use.
• Practical ability to operate and adjust cameras.
• Visual content reflecting the professionalism of the institution.
• Improved media presence through imagery.

Digital Advertising Campaign Design
Training Content:

• Focused on designing and executing advertising campaigns across digital platforms.

Topics:

• Concept of digital advertising.
• Tools for designing visual campaigns.
• Crafting advertising messages.
• Designing ads suitable for each platform (Facebook, Instagram, LinkedIn).
• Evaluating campaign results.

Objectives:

• Enhance participants’ skills in creating impactful ads.
• Enable linking design with digital marketing strategies.
• Strengthen UAE institutions’ ability to reach target audiences.
• Promote innovation in digital campaigns.

Outcomes:

• Ready-to-publish digital advertisements.
• Comprehensive campaign plans.
• Skills in using analytics tools.
• Enhanced effective digital presence.

7. 7. 3D Design
   Training Content:

• Equip trainees with skills in 3D design for projects and interactive presentations.

Topics:

• The concept of 3D design.
• Design tools and software: Blender, 3Ds Max.
• Creating models and objects.
• Lighting and realism in design.
• Practical applications on real-world projects.

Objectives:

• Enable participants to produce 3D designs.
• Enhance their ability to present interactive projects.
• Support visual innovation and creativity.
• Link 3D design with governmental and urban projects.

Outcomes:

• Ready-made 3D models.
• Advanced technical skills in 3D software.
• High-quality visual content reflecting professionalism.
• Support digital transformation in institutional design.

8. Visual Content Production via Smartphones
   Training Content:

• A practical program for producing professional photos and videos using smartphones.

Topics:

• Smartphone settings for professional photography.
• Photo and video editing applications.
• Lighting and angles using simple tools.
• Producing short videos: Reels, Stories.
• Practical exercises.

Objectives:

• Enable participants to produce high-quality content using smartphones.
• Enhance media responsiveness.
• Support media campaigns with direct and fast content.
• Improve the efficiency of field media teams.

Outcomes:

• Visual content ready for publication via smartphones.
• Skills in using professional applications.
• Greater ability for immediate audience engagement.
• A library of field photos and videos.

9. Interactive Design and User Experience (UI/UX)
   Training Content:

• Developing skills in interface design and user experience for government websites and applications.

Topics:

• Concept of user experience and interactive design.
• Principles of interface design.
• Design tools: Figma, Adobe XD.
• User experience testing.
• Practical applications on government interfaces.

Objectives:

• Enhance participants’ skills in designing interactive interfaces.
• Improve digital user experience.
• Support the digital transformation of government institutions.
• Align with UAE standards in government innovation.

Outcomes:

• Optimized digital interfaces.
• Skills in using interactive design tools.
• Improved user experience in websites and applications.
• Increased satisfaction of users with government services.

10. Artificial Intelligence in Design and Digital Creativity
    Training Content:

• A program highlighting the role of AI technologies in design and creativity.

Topics:

• Introduction to AI in media.
• AI tools for generating images and designs: Midjourney, DALL-E.
• Automation in photo and video editing.
• Using AI to enhance design experience.
• Practical examples from institutional projects.

Objectives:

• Introduce participants to the latest smart design technologies.
• Enable participants to use AI for creativity.
• Enhance innovation and productivity in design.
• Support the UAE’s vision for digital transformation.

Outcomes:

• Innovative designs using AI.
• Advanced technological tools in design.
• More diverse and higher-quality visual content.
• Strengthened position of UAE institutions in digital creativity.